About Mr, Samuel Afolabi – Head, Creative and Advertising Department
Mr. Samuel Afolabi is the Head, Creative and Advertising Department of Nuggets Microfinance Bank Ltd. Prior to his appointment, he served as the Lead Creative Strategist at various agencies and fintech startups, where he played a critical role in brand positioning, digital engagement, and integrated marketing communications. With a strong foundation in design thinking and advertising psychology, he has consistently delivered campaigns that drive results and elevate brand perception.
He holds a Bachelor’s degree in Industrial Mathematics, complementing his analytical mindset with over 5 years of hands-on experience in UI/UX design, visual storytelling, and digital media. Mr. Samuel began his creative career as a freelance designer and content creator before joining a Lagos-based digital agency where he led the creative direction for notable brands in the financial and tech sectors. His transition into microfinance came with a passion to bridge the gap between everyday Nigerians and accessible financial solutions through compelling communication and visuals.
He joined Nuggets Microfinance Bank Ltd with a mission to humanize finance through design, ensuring that all marketing content not only informs but resonates deeply with customers. His work continues to reflect the bank’s values of simplicity, innovation, and trust.
Mr. Samuel is an advocate for youth mentorship in the creative industry, a lover of minimalist design, and enjoys traveling and exploring new cultures.
